I think test screening is a great idea, gathering a general magority and asking their opinions of the film is an excellent way to guarantee satisfaction for a larger group of people than if just the director likes it - because let's face it, directors are weird, they don't like what i like in a film. But then, knowing that these films go through so much screening then how are there still so many terrible movies? I've seen quite a few movies that were just terrible. Take the movie Justin to Kelly (2003), that movie was so terrible. Just everything about it, from the dancing, to the songs, plot, acting, everything. That was just a bad movie. If I had been part of the audience screening that movie, since I don't think they would have let me say just don't even release it, it's awful, I would have gotten better actors to start, and changed the boring and anti-climactic ending.
Since this computer is using an outdated browser it will not let me embed the trailer from this awful movie, so I will post the link.
From Justin to Kelly (2003)
http://www.youtube.com/watch?v=o6kbtsfZjhk
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